ensoulsdiary, Autore presso Ensoul Diary

“Servant leader”, interview with Alfredo Morresi from Google

Around 2016, the newly-formed Ensoul was little more than an evolution of my previous independent developer experience. At that time, we worked on a promotional campaign for (Italian rap star) Salmo, alongside an old acquaintance of mine, Andrea Paoli, former editor-in-chief of Groove music magazine. I confess: entering the Milan headquarters of Google felt like…
“Balance” – interview with Marten Kuipers

Every so often, you get to sit down with someone whose perspective and contributions recalibrate the ways you approach your own work. Marten Kuipers is one of those – a multi-faceted professional: Senior Designer & Art Director at DEPT®, Judge at Awwwards, Webby Awards & Lovie Awards DIA Designer of the Year 2022, speaker and…
Domagoj Ostović – About Digital Labin Conference 2024

Domagoj Ostović is a volcano.The boss of Lloyds Digital jumped up on stage at Digital Labin in Croatia with a burst of energy, cheering up the massive crowd in front of one of the most impressive conference stages I have ever seen. Long story short: I discovered Digital Labin Conference because I saw an ad…
“Results” – Interview with Giulio Michelon

Giulio Michelon is smart. I realized this the moment he first contacted me after I wrote the initial version of “Iva Funesta” a popular essay I first published in 2013 (later with Wired Italia in 2015 and UTET in 2018). He reached out in the most unassuming way, coming across as a young, curious guy…
“A kind of magic” – Interview with Mees Rutten – Merlin Studio

At web conferences, it’s not unusual to see some middle-aged man in the front row taking pictures of every single slide. Yep, that could absolutely be me. As you may know, every Friday we close the office to the public for our “study day,” and I’m very attentive to bringing back the best of everything…
Meet BonusX – Interview with Fabrizio Pinci

“Fifty million euros.” I’m stunned—the amount is enormous, and it’s what BonusX has achieved for its users so far. 4246 Trustpilot reviews with a 4.8/5 rating speak for themselves.
Heloola becomes a Gadget case study

Heloola now has a 5X better conversion and a 35% of platform growth. I can’t help but feel really proud now that the awesome team at Gadget has featured us as a case study on their website.
Behind the screens; the evolution of our role in COIMA’s web presence

We are pleased to announce that we have been entrusted with managing the institutional sites of COIMA.
Ensoul teams up with Aspergeronline

We are excited to announce our recent partnership with Aspergeronline, a network dedicated to promoting awareness and inclusion of neurodivergent individuals.
The making of Heloola

Where we interview Alice and Giada Cancellario, the minds behind Heloola, and we speak of how such a complex project changed our company (for better) forever.
BAM wins the Dubai International Best Practices Award for Sustainable Development

At Ensoul we’re thrilled to learn that our customer BAM – Biblioteca Degli Alberi di Milano is the winner of the 13th edition of the Dubai International Best Practices Award for Sustainable Development. Here’s why this award is incredibly important.
Ensoul wins a special mention at FVG Energy Awards (and about our vision)

We already won some awards, but this is particularly important for us – and not only for us. Discover why an energy awards shows a picture of our future.
Artificial intelligence and the monkey’s mirror (2024 reedit)

Foreword: this article had been originally written in june 2022. AI has improved enormously ever since, so the old images here displayed are now ridiculously low-level compared to actual ones, and the text somehow outdated. But the concept still remains valid.In modern images I just picked one to showcase the level of detail. Please consider…
I’m 52, and I think I’ve finally decided what I want to do with the rest of my working life.

Having a clear vision of your company’s future is also seeking a clear vision of the future you want for yourself and your workforce. And that’s the most difficult thing at all. This is what I found out and what will guide us in the next years.
Ghiti: it’s all about respect

Comics and cartoons to promote bilingualism? The Ghiti project is a journey of passion, innovation, and dedication. It has demonstrated the power of technology in preserving and promoting minority languages, not just as subjects of study, but as living, breathing tools for communication and creativity.
How giving up coffee increased my productivity (and dramatically decreased my mood swings)

This is not science. I’m not trying to convince you about any specific theory. I’m not a nutritionist. It’s about my experience and just my opinion about how giving up coffee improved my work life and my emotional stability.
About the new Ensoul website: how to learn from our (huge) mistakes

Building the new website turned into a complex and troublesome process, but we did need to break stuff to have room for growth.